GEO stands for Generative Engine Optimization. It focuses on the answer layer used by ChatGPT, Gemini, Perplexity, Google AI Overview, and similar systems.
GEO Score components in Kraffic
- Content — clarity and citation-ready structure
- Authority & Trust — reputational and E-E-A-T signals
- Entity — how cleanly models can ground your brand
- Citation — presence in sources AI already trusts
- Technical & LLM readiness — reachability/schema/bot access
- AI visibility — live mention performance on prompts
A practical GEO loop
- Run Site Sync and check Website Health
- Track prompts and run AI Visibility
- Read GEO Score mix and the fix plan
- Improve E-E-A-T, entities, citations, and technical issues
- Re-scan and report
Quick answers
E-E-A-T
About this page
- Experience
- Written from Kraffic product workflows used to sync sites, score GEO, and capture live AI answers.
- Expertise
- Covers AI visibility and GEO with definitions, steps, and outcomes you can verify in the product.
- Authoritativeness
- Published by Kraffic, the team building the platform described here.