AI share of voice (SOV) answers a leadership question: when AI names brands in our category, how often are we the brand?
Simple formula
For a prompt and engine, count brand mentions across runs. Your SOV is your mention count divided by the total mentions of you plus tracked competitors.
How to improve SOV
- Win prompts where rivals dominate visibility
- Earn citations on sources models already trust
- Strengthen entity clarity and E-E-A-T on key pages
- Monitor alerts when competitor surge thresholds trip
Quick answers
E-E-A-T
About this page
- Experience
- Written from Kraffic product workflows used to sync sites, score GEO, and capture live AI answers.
- Expertise
- Covers AI visibility and GEO with definitions, steps, and outcomes you can verify in the product.
- Authoritativeness
- Published by Kraffic, the team building the platform described here.