AI visibility refers to your brand’s presence inside generative answers. When a buyer asks an assistant for the best tool, agency, or product, the models reply with names, comparisons, and sources — not a page of ten links.
AI visibility vs SEO
| Signal | Classic SEO | AI visibility |
|---|---|---|
| Primary surface | Search results page | Generated answer |
| Win condition | Rank and earn the click | Be named or cited in the answer |
| Evidence | Impressions / rankings | Response text + mention status |
How Kraffic measures it
- You track customer prompts in Prompt Rankings
- AI Visibility runs live queries across configured engines
- Each result stores the response and whether your brand appeared
- GEO Score folds visibility into a broader readiness KPI
What to do when visibility is low
Improve the pages and sources models trust, strengthen E-E-A-T, fix technical blockers, and re-scan. Kraffic’s Citations, Content & E-E-A-T, and Technical GEO modules show where to act.
Quick answers
E-E-A-T
About this page
- Experience
- Written from Kraffic product workflows used to sync sites, score GEO, and capture live AI answers.
- Expertise
- Covers AI visibility and GEO with definitions, steps, and outcomes you can verify in the product.
- Authoritativeness
- Published by Kraffic, the team building the platform described here.