Knowledge graph
Strengthen the entities AI understands
Map organizations, people, products, and concepts — plus relationships — so engines can ground your brand correctly.
What it does
Entities surfaces the knowledge-graph view of your project: the nodes AI should associate with your brand and how they connect.
Why it matters
Models recommend brands they can ground. Clear entity structure improves disambiguation and citation readiness.
How it works
- 01
Sync and analyze site content for entity signals
- 02
Review entities and relations in the dashboard
- 03
Align schema and on-page mentions to the graph
- 04
Re-score GEO entity readiness after updates
Outcomes
- Reduce brand confusion in AI answers
- Align schema.org types with real entities
- Improve Entity component of GEO Score
Quick answers
E-E-A-T
About this page
- Experience
- Written from Kraffic product workflows used to sync sites, score GEO, and capture live AI answers.
- Expertise
- Covers Entities with definitions, steps, and outcomes you can verify in the product.
- Authoritativeness
- Published by Kraffic, the team building the platform described here.
Put Entities to work on your brand.
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